Succeeding at SaaS: Computing in the Cloud, Amy D. Wohl’s new book on the SaaS market is now available. It is both an overview of the SaaS market and a series of recommendations for ISVs, platform vendors, and customers who want to participate in it. The centerpiece of the book is 22 interviews I conducted with these market participants, illustrating the state of the SaaS market and its direction.
The book is filled with advice based on my consulting practice and my observations of the industry. Look closely and you may find ideas from this blog. The book includes both a brief history of the market and its precedents, a definition of cloud computing and its relationship to SaaS, and a discussion of their likely futures.
If you click here, you can preview the book (click again on the book title to see more information) and, if you like, purchase a copy. I’d like very much to hear what you think of it.
Amy D. Wohl