It's always hard for a company to know what to do when one of its products becomes a lot better known than the company itself. The possibilities for confusion are endless. No one recognizes the company name, but everyone who needs to knows the product. This happened to WordStar (known as MicroPro) and WordPerfect (Satellite Systems International) in their turns, forcing the product names to eventually become the company identity.
Now the success of Zoho, with more than a million users, has convinced its parent company AdventNet, to change its name to ZOHO Corporation, tucking its other divisions, such as ManageEngine, into the newly named ZOHO. As far as we know this is the first time this has occurred with a web-based software product, although if I'm wrong, I'm sure we'll get corrections from our readers.
Zoho, the product, if you're not familiar with it, is a portfolio of more than 20 office productivity and collaboration applications and utilities, all available as free downloads.