Doing my daily reading, I came across one of those slide shows that try to give you an overview of something topical. This one was on why Apple doesn't care about Mac any more.
I certainly believe that Apple has repositioned itself as a consumer electronics company and not a computer company--just look at the name change from Apple Computer to Apple.
And a very successful consumer electronics company, too.
- Apple pretty much owns the MP3 market with its iPod players and its iTunes store. That's because they understand consumer electronics so well -- make it appealing, price it appropriately for the target audience, and keep offering new models and attached services.
- Apple's iPhone quickly became the phone to beat. Even now, with Motorola's Droid phone (and all the other Droids) selling very well, it's likely that Apple will remain a powerful force in the mobile phone market.
So I'm not putting the iPad under that consumer electronics bullet. Yes, of course it's a beautiful device for consumers, but it also appeals already (we're only months into this new product category) to the education market and the corporate market as well.
What really is happening here is that Apple has become the first-in market leader for a new class of products -- Small, light computers that can be used to access nearly any kind of application, anywhere.
Maybe Apple is less interested in Macs today because they've correctly intuited that the future of computing is mainly in SmartPhones and slates (like the iPad) and they've managed to be first -- with a flourish of fireworks.
So becoming a consumer electronics company may have freed Apple from competing with Microsoft and Windows on the desktop and laptop platformsand allowed them to build devices with a different focus and nearly universal appeal.